- MarkStrat is a highly stimulating game in that it changed from week to week due to the unpredictability of other teams’ decisions
- It stressed the importance of thinking ahead. Especially with R&D, it was vital for our team to carefully calculate consumers’ preferred characteristics for future periods in order to create the desired products
- The game had realistic features in terms of budget, changing perceptions, volatility and overall decisions that needed to made week-by-week
- Risk and uncertainty: again adding to the realistic nature of the game, these two aspects were definitely felt by our team, just like how companies in the real world often feel
- The variety of tools offered by the simulation to analyse the different variables of products, markets and teams are in great assistance while planning the next decision.
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