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Wednesday, April 6, 2011

What Team Red A would do next.

We would not have made very significant changes in our strategy had the game continued. We had a strong strategy which we believed worked for us throughout the many periods of the game. Red Team A was largely focused on providing consumers with the perfect products. It was our belief that we could not abandon the Sonite market and thus, we would have remained focused on developing and improving our Sonite products. We had a product for each segment in the Sonite market except for the Buffs. Our ideal was to create a product for each segment, but we ran out of time. An extension of the game would have allowed us to accomplish this goal. We would have also done the same thing in the Vodite market where we would have created an ideal product for the Followers segment. Furthermore, the base cost of our VAIN product was fairly high and was negatively affecting our contribution margin. We believe that we would have been able to reclaim the top spot if there were more rounds in the game and we were able to make these slight adjustments.

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